Guest blog by Taz Ahmad: SEO Agency London: Marketing Voice.
Year on year, the fashion industry becomes increasingly competitive. As a result, fashion brands are continuously having to come up with unique ideas to stand out from the crowd.
As you’ve probably guessed from the blog post’s title, entering into a cross-brand collaboration is one such way to propel your fashion business forward.
If the idea of collaborating makes you feel a tad uneasy, continue reading as we explore the few of the many benefits of joining forces with other reputable fashion companies.
Unlock New Markets
By joining forces with another thriving fashion brand, you extend your reach, opening up your business to a wealth of new potential customers.
Interestingly, when you promote yourself to someone else’s loyal following, you’re far more likely to see a boost in sales, because your collaborator already knows and trusts you. And as such, their credibility rubs off on you. They’re effectively giving their audience the thumbs up that you’re a brand that can be counted on. Consequently, they’re far easier to sell to than, say, a cold audience.
To fuel you with inspiration, here are a few famous examples of high-fashion brands fusing with high-street names.
Examine how they have partnered with one another and try to replicate that in any future collaborations you embark on.
Promote Your Core Values
If your current focus is promoting the core values of your brand, collaboration is an excellent way to achieve this. A great example is the CALM X F&F #MarkYourMan campaign. Here, the fashion house, F&F fused with mental health charity, CALM, to highlight that they’re champions of mental health.
Like the above example, partnering your fashion brand with a charitable organization shines a light on causes close to the heart of your company.
Of course, there’s still money to be made here. Nevertheless, in most cases, a portion of the profits you generate will go to the charitable cause you partner with – making it a win-win situation for all involved.
Strengthen the Relationship You Have with Existing Audience
Successful collaboration not only opens doors to new markets, but it’s also a fantastic opportunity to solidify your relationship with existing customers.
You can work together with your collaborator to produce content/products/services that show your audience that you ‘get’ them. Use this opportunity to hammer home that you understand, and care about what they want, what their hopes are, what they struggle with, etc.
Needless to say, high-quality collaboration work wonders for increasing the value of your brand and boosting customer engagement with your business.
Of course, you and your partner will have to spend some time and effort planning and researching your campaign to ensure you produce something both audiences will love! But, when you’re able to split money and resources, with some dedication and creativity, you’re bound to pull off something truly spectacular!
To learn more, and to explore opportunities to collaborate, please feel free to get in touch.